Have you ever felt the stress of creating a social media post at the last second? Once you finish a ton of posts, the next week starts!

It's easy to feel behind, overwhelmed, and stuck creating redundant posts that you aren't excited about. No one enjoys social media when you are rushing, stressed and posting day to day.

You may think if we had more staff, a larger church or a bigger budget, it will make social media easier. It won't. It might even make it more complicated.

You can have a small team of only volunteers with a great process that doesn't stress you all out and leads to reaching more people.

The smaller the team, the more volunteers, and the more busy you are... the more you need to focus on your process so you can make it work for you.

Planning ahead will give you space to be creative and renew your energy to create content that makes a difference in people's lives and that you feel excited about.

In this post you’ll learn how to create your church's social media plan so you can finally be consistent and reverse the cycle of posting last minute.

Table of Contents

1. Benefits of Creating A Social Media Plan For Your Church
2. Choose Your Church's Post Frequency
3. Choose Your Church's Social Platforms
4. Choose Your Church's Weekly Post Types
5. Choose Your Church's Content Categories
6. Choose A Content Calendar To Manage Your Social Media

Click here to try my 365 day done-for-you social media calendar for 7 days free.

Benefits Of Creating A Social Media Plan For Your Church

You Can Post Strategically Instead of Randomly

You can now strategize based on your bigger marketing plan. You can think about what posts work, which ones don’t and have a plan to improve.

It’s hard to improve when you are posting day to day running with the wind. It’s time to be the boss of your social media versus it being the boss of you.

You can know what you are doing and why you are doing it. You aren’t just throwing things out there, trying to hit an imaginary target and then wondering if your time spent on social media is worth it.

You can think about the people you want to reach and intentionally create posts that will attract and serve them.

Decrease Overwhelm and Help Volunteers Stick Around

You can put out more valuable content because you aren’t being reactive anymore. The feeling of starting the day knowing everything is planned and set to go feels SO good.

Being reactive produces thrown together posts that don’t mean much to you and don’t accomplish your purpose. 

Being reactive also hurts your chances of having volunteers who want to stick with you and help with social media. I don’t want your volunteers to feel on call with social media.

Create A Versatile Social Media Feed

You are able to see from a birds eye view what you are routinely posting to make sure you are creating a versatile feed.

You can also space out announcement type posts so your feed doesn’t feel like an impersonal advertisement.

Build a Team

You are able to hand off tasks to a volunteer or assistant who can help you. When you plan ahead you have the ability to grow a big team. Even a volunteer only team.

Social media volunteer teams get shaky because of last minute planning. Not only that, getting people to serve will help them get more connected in your community. Win-win. 

Let’s dive into what steps to take to plan your content smoothly.

This will help you to overcome that “social media block”, where you stare at the screen, flip through other church social media accounts and think about how you wish yours was like theirs. 

I create a monthly social media calendar that you can share with your team that give exact instructions on what to post, with caption templates and more!

Click here to try it out for free.

How To Plan Your Church Social Media Calendar

1. Choose Your Church's Post Frequency

Pick an amount of posts per week that you know you can stay consistent with while producing content that is valuable.

As a general guideline I suggest choosing between 3-7 posts per week.

Unlike what you may have heard, you don't need to post every day to grow.

Your strategy is more important than throwing up random posts because you should.

2. Choose Your Church's Social Platforms  

Decide which platforms you’ll be communicating through.

Don't try to "do it all".

I suggest picking 2 main platforms and repurposing your content on each.

If you aren't sure, Instagram and Facebook are a great place to start.

Then you can repurpose all your vertical videos to TikTok and Youtube Shorts if you're more advanced.

3. Choose Your Church's Weekly Post Types

Determine how many of each post type will you create every week.

For example:

• 3 Vertical Videos (Reels) per week
• 2 Carousels per week
• 2 Photos/Graphics per week

When you have the same posting cadence every week, you won't be wondering what you need to post.

You can even get more specific and say you'll post: 

• 1 Sermon Clip per week
• 1 Photo Carousel From Sunday per week
• 1 Quote Video Reel per week
• 1 Graphic per week

Take a look at which posts have performed best for your church previously and make those your go-to post types that you'll make over and over.

4. Choose Your Church's Content Categories

Rotate through 7 post categories when you create your social media plan so you always know what to post and you post a variety of topics.

This will help to make sure you're not only posting about say the women's events and then the high school ministry isn't getting any love.

Make sure you have a well rounded feed so that when different types of people look at your profile, they will find something that applies to them.

5. Choose A Content Calendar To Manage Your Social Media

Make sure you have a way to keep track of everything you just decided. You'll want to layout a plan to your team so that you don't have to do all the work yourself.

You need everything all in once place to be the source of truth.

If you need a church social media calendar template, download mine below.

The Ultimate Social Media Calendar Every Church Needs

Conclusion

Here's what we covered in this post:

1. Benefits of Creating A Social Media Plan For Your Church
2. Choose Your Church's Post Frequency
3. Choose Your Church's Social Platforms
4. Choose Your Church's Weekly Post Types
5. Choose Your Church's Content Categories
6. Choose A Content Calendar To Manage Your Social

Let’s face it, there’s lot’s to get done and not a lot of time.

So you need to focus on only what is the MOST important when it comes to social media and forget the rest.

No time for theory, let’s just get this thing done.✅

Instead of getting frustrated, I want you to get efficient.

Spending more time on your social media or having more people to help, is not going to make it better. 😳

You need to make the right posts and have the right strategy for your church.

I want to help you take out the guesswork so every month I make a post calendar of proven posts, caption templates, trending christian audio, and simple strategy to implement so you can spend less time on social media while seeing triple the results.

Click here to try my 365 day done-for-you social media calendar for 7 days free.